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Research papers

IT in customer service

This paper presents the adoption of information technology in Customer Service and its verification through the application of an adapted Guttman scale. The Scalogram analysis is a validity test of a hierarchical scale for the functionality and...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Christine Domegan
November 1, 1996
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Citation

Domegan, C. (1996a, November 01). IT in customer service . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/it-in-customer-service-